NIKE KIDS
SOFT ARMOR
According to a study in Child and Adolescent Mental Health (2021), children who feel competent in their movement abilities are more likely to stay physically active, show higher self-esteem, and demonstrate lower levels of anxiety. Additionally, research from Northwestern University found that costume-based role play increases perseverance and task engagement in children by up to 33%—the so-called “Batman Effect.”
Concept reimagines children’s apparel as lightweight, tech-integrated performance gear—designed to protect, inspire, and empower. Drawing from superhero visual codes and athletic performance design, each garment is built to support physical movement and spark psychological confidence.
DATA- DRIVEN DESIGNS
Injury data from emergency departments and pediatric safety studies show consistent injury concentration areas during play.
Knees: Most commonly injured site in falls.
Elbows/Wrists: High incidence from bracing during falls.
Head/Face: High frequency in younger children, especially toddlers.
Hands/Palms: Abrasions and fractures from playground or scooter use.
Data source: Injury hotspot data informed by NEISS (National Electronic Injury Surveillance System) and CDC WISQARS, referencing U.S. emergency department reports for children aged 5–12 during play-related activities.
Creative Authorship
This concept is original. The idea, narrative framework, and design direction were conceived and developed by me. I executed the silhouettes and visual identity through AI image prompting as a method of rapid prototyping. Every visual and structural decision reflects my end-to-end creative leadership—merging design thinking, data visualization, and human-centered research into an innovative apparel concept.